Welcome, Dedicated & Confirmation Sends
Reach registrants at three distinct high-intent moments, when they first create their registry, during active building, and at purchase confirmation. Every touchpoint is a warm, opted-in audience.
ADVERTISING & PARTNERSHIPS PLATFORM
TRUSTED BY 300+ AD PARTNERS Every Gift. Every Occasion. Every Buyer. One Platform.
Partnership Call Media Kit
Impressions
Active Registry Session
Intent Score
100%
U.S. Gift Registry Industry
$1T+
Global Reach
$200B+ gift market across CA, UK & AU
We reach high-intent consumers before their brand preferences are established.
17M+
Total Users 2025
20+
Years in Market
1,800+
Retail Partners
The Life-Event Economy
The Only Platform Covering Every Major Life-Event Marketing Moment
The only universal life-event advertising platform reaching high-intent consumers across weddings, new babies, holidays and major milestones. Your products and services are featured before their brand preferences are established. 17M+ verified users across the US, Canada, Australia and the UK.
$33,000
Avg Wedding Spend
$13,000
Avg First-Year Baby Spend
$27,000
Avg New Homeowner Year 1 Spend
Friends Circle
One Registrant. An Entire Circle of Buyers.
Friends Circle is a built-in social commerce network not inferred audience targeting. Every registrant personally invites their friends and family who are already planning to spend money on a specific product for a specific person.
This is verified, invitation-based purchase intent at scale. No programmatic algorithm or lookalike audience replicates it.
Friends Circle is available via the MyRegistry App on Apple and Google Play.
50-200X
Reach Per Registry
Every registry doesn’t just represent one buyer, it represents an entire invited circle of friends and family. Your brand gets in front of all of them, not just the person who created the list.
100%
Trusted Audience
Friends Circle members are personally invited, not algorithmically suggested. They have a real relationship with the registrant and a genuine reason to shop. Zero cold traffic. Zero wasted reach.
Multi-Touch
Marketed to Directly
Friends Circle buyers receive email, push, and in-platform placements from us throughout the gift season. Your brand shows up repeatedly, in their inbox, on their phone, and inside the platform, all tied to a purchase they’re already planning to make.
90%+
Registries Shared Socially
Beyond the app, over 90% of registries are shared across social platforms, invites, and wedding sites. Friends Circle amplifies that further, turning one registry into a sustained, socially-activated buying network around your brand.
The Network Multiplier
The 20x Reach Multiplier
One Registrant acts as your Brand Ambassador to 15-20+ High-Intent buyers.
Viral Customer Acquisition System
01
Registries are shared via email, text & social media
02
Added to wedding websites & baby shower invites
03
Guests click direct links to shop the registry
60%
of purchases on MyRegistry are made by first-time shoppers
Avg Session Time by Market
US
5m 18s
CA
8m 26s
AU
8m 24s
UK
8m 17s
Valuable Advertising Placements
Registry links drive high-intent site traffic
New customer acquisition for every partner
Low return rate from registered gift purchases
Guests become your long-term customers
Gifts frequently purchased at full price
The conversion loop continues post-event
Platform Comparison
MyRegistry Offers Brands Unique Visibility
Most digital advertising reaches people who might buy someday. MyRegistry reaches people who are actively adding products to a list they intend to purchase or who are shopping for someone else’s list right now.
| Channel | Audience Intent | Purchase Verified | Multi-Event Coverage | Non-Endemic Access | First-Party Data | |
|---|---|---|---|---|---|---|
| MyRegistry | Mid-session, list-building | Yes | All life events | Yes | Yes | |
| Baby Registry | Mid-session, baby only | Yes | Baby only | Yes | Yes | |
| Wedding Registry | Planning phase, wedding only | Partial | Wedding only | Endemic only | Partial | |
| Meta / Facebook (Life Events) | Interest-inferred | No | Partial | Yes | No (3rd party) | |
| Discovery/browsing | No | Partial | Yes | No | ||
| Programmatic Display | Behavioral inference | No | No | Yes | No |
MyRegistry key distinction: Baby Registry and Wedding Registry sites reach consumers only at one life event. Meta and Pinterest infer intent from behavior. MyRegistry verifies intent through action. A consumer who adds a product to a registry has already decided they want it. We reach the registrant and every buyer shopping for them.
📧 Email Campaign, Welcome Send
1M+ Recipients
| Open Rate | +38% |
|---|---|
| Click-Through Rate | +12.4% |
| Gifts Added YoY | +282% |
| Gifts Purchased YoY | +400% |
| Registrants Adding YoY | +293% |
Email
Email Campaigns
The Highest-Engagement Ad Format for Brands of Every Size
Reach several hundred thousands active, opted-in registrants — zero cold traffic, zero passive scrollers via welcome, dedicated and purchase confirmation sends with 20%+ documented open rates.
A cost-effective, fully branded gift registry compatible with most ecommerce platforms.
Key Features
1M+ Active Registrant Email Database
Every recipient is a verified, opted-in registrant actively planning a life event, weddings, baby showers, birthdays. Zero cold leads. Zero passive scrollers.
Custom Creative Per Campaign
Every email placement is custom-designed to your brand spec. Our team collaborates on creative to ensure your campaign fits naturally into the registry experience.
50–200 Buyer Database Per Registry
Every registry comes with a built-in audience of 50 to 200 participating buyers, guests who are notified, browsing, and ready to purchase. We market your brand to them directly, giving you access to both the registrant and everyone buying for them.
Display
Display Advertising
Maximum Visibility Across Every Surface of the Platform
Our premium display network covers every surface of the MyRegistry platform, full-background takeovers, expandable video, native app units, interstitials, and parallax placements across desktop and mobile. MyRegistry is a closed loop marketing system, our impressions and results attribution is reported in real time in addition to first party verifiable data through GA4 and ISO Certification.
Every display impression lands on someone mid-session on a platform they opened specifically to shop. Purchase intent was there before your ad loaded. These scalable solutions also include dedicated account management and full performance reporting.
Placements
Custom Banners, Full-Background & More
Format
Video · Native · Parallax
Value Added YoY
+240%
Avg Session Duration
4–6 min
Key Features
Fully Custom Built Placements, Designed for Your Brand
Our in-house team designs every display unit to your brand spec, custom creative, deep format integration, and tailored targeting, letting you choose the placement mix that fits your strategy.
Scalable Formats with Flexible Campaign Rollout
Launch with one format and expand as your program evolves. Full-background, video, native, and parallax units can be added to any campaign at any stage.
Enterprise-Level Campaign Support
Benefit from dedicated account management, white-glove campaign onboarding, and continuous creative optimization throughout your campaign lifecycle.
Analytics & Revenue Attribution
Track gifts added, purchased, and revenue attributed to your display placements. Real-time reporting dashboard puts campaign ROI at your fingertips.
Product Suggestion Feed
Live Registry Session
| Suggested for you | |
|---|---|
| Sponsored · Your Brand | Add |
| Gifts Purchased YoY | +860% |
| Value Purchased YoY | +1,476% |
| Avg Gift Value | $39 → $64 |
Product Suggestions
Product Suggestions
Increased Purchase Intent: Your Products Placed Directly in the Registry Feed
Your products appear as sponsored suggestions directly inside the registry-building feed, served to shoppers who are actively adding items right now, comparing products with purchase intent, and ready to spend.
Ideal for brands offering high-ticket, giftable products seeking maximum conversion. Our product suggestion placement drives the highest gifts-added and gifts-purchased metrics of any format we offer.
A cost-effective, fully branded gift registry compatible with most ecommerce platforms.
Key Features
Direct-to-Registry Product Placement
Your products surface natively inside the registry suggestion feed, not alongside entertainment content, not in a sidebar. Registrants see your product while actively building their list.
Full-Price, Wish-List Driven Sales
Registry purchases are wish-list driven, resulting in more full-price transactions and lower return rates than standard e-commerce. In one registry software partnership, gifts purchased grew +860% YoY, value of gifts purchased grew +1,476% YoY, and the average purchased gift value climbed from $39 to $64.
Real-Time Campaign Oversight
A dedicated partner dashboard provides real-time insights into impressions, gifts added, and purchases attributed to your placements, ensuring full visibility over your campaign performance.
Brands Reach The Right People
MyRegistry’s audience skews to the exact buyers brands compete to reach.
Household Income
$150k+
34%
$100-150k
27%
$50-100k
24%
$0-50k
15%
Education Level
Grad School
49%
College
36%
No College
16%
Built for Non-Endemic Brands, Not Just Retailers
Life events trigger decisions across dozens of categories beyond the registry before brand loyalty is established.
Financial Services & Insurance
New accounts, life insurance and investment products. Life event consumers are highly likely to open a new financial relationship within 90 days of a major milestone.
Food Delivery & Meal Kits
New parents and newlyweds are the highest trial-to-subscription window for delivery services.
Automotive
New homeowners and new parents are two of the highest-indexed segments for new vehicle consideration.
Healthcare & Wellness
Pregnancy, childbirth and relocation drive new provider selection across primary care, pediatrics and dental.
Home Services
New homeowners immediately seek movers, insurance, utilities and renovation brands.
17M+
Total users in 2025,
verified first-party data at scale
416M+
Page Views
in 2025
60K+
Gifts added to registries
every single day
$3.7M+
Daily gift value added,
real dollars allocated
Active Impressions
High-Intent Shoppers, Not Passive Views
Most digital impressions reach people who are scrolling, distracted, or killing time. MyRegistry impressions reach users mid-session, actively researching and adding products, with budget set and purchase intent already in motion.
What “Active” Means
Actively adding products to their registry
Comparing items with clear purchase intent
Sharing their list, triggering a network of gift buyers
Not browsing for entertainment
Not passively consuming content
Not waiting to be convinced
Typical Digital Impression
Passive. Interruptive. Forgettable.
Served mid-scroll on a feed or mid-video. The audience isn’t shopping, they’re being interrupted. Purchase intent starts at zero.
MyRegistry Impression
Active. Intentional. Already Spending.
Served to someone who opened this platform with one purpose: to find and add products. Purchase intent was there before your ad loaded.
The Multiplier Effect
One Active Shopper. A Network of Buyers.
Registries are shared with friends & family who are also ready to spend, on a specific product, for a specific person.
Case Study · Market Expansion
Market Share Capture & Brand Conquesting
Proven strategy that converts users actively browsing competitors into your brand’s loyalists. Our audience is more affluent and high-intent than standard traffic, average gift value grew +64% during these campaigns.
Conquest Play · Advertising Campaign
Premium Baby & Gear Retailer
Redirected Universal registrants from competitor brands to partner products, YoY results:
+282%
Gifts Added
+240%
Value of Gifts Added
+400%
Gifts Purchased
+126%
Value of Gifts Purchased
+293%
Registrants Adding Gifts
Market Share Expansion · Software Integration
Premium Lifestyle & Home Retailer
Universal ‘Add to Registry’ extension drove brand switching to partner products, YoY results:
+581%
Gifts Added
+669%
Value of Gifts Added
+860%
Gifts Purchased
+1,476%
Value of Gifts Purchased
+377%
Registrants Adding Gifts
Average gift value grew from $39 → $64 (+64%). Registrants browsing competing retailers were successfully converted to high-margin partner products
Our Valued Partners
What MyRegistry Delivers for Brand Partners
Key capabilities that drive ROI for our 300+ advertising partners
The Insight Most Brands Miss
“Context is the compound interest of brand building.”
Every impression on MyRegistry places your brand inside a life milestone, a wedding, a new baby, a celebration. That association doesn’t expire when the campaign ends. Buyers remember the brand that showed up at their most meaningful moment. Across thousands of registries, the perception compounds into something no retargeting pixel can replicate: a brand people choose again, unprompted, years later.
-
Correct brand alignment here = genuine viability signal to high-intent, high-income shoppers
-
60% of purchases through MyRegistry are first-time buyers, brand perception is being built in real time
-
The brands that show up at life events get remembered as part of the story, not just another ad
Powerful, Dependable Audience
Gift registry advertising is our ONLY business, so it’s our specialty. 1.2M+ monthly unique visitors generating 5.5M+ monthly impressions, every one of them mid-session with purchase intent already loaded.
Combined Power of Data & Insights
Personalized partner dashboard puts invaluable campaign analytics at your fingertips, gifts added, gifts purchased, revenue attributed, and audience quality scores.
Branded Look and Feel
Every placement is custom-designed per brand, per campaign. Your advertising will complement your brand identity, not feel like a generic ad network unit.
Unrivaled Intent Technology
End-to-end solution built by the world’s leading gift registry provider. Our audience targeting is built on actual registry behavior, not inferred interest signals.
Multiplier Effect, Built In
Registry links are shared with friends and family across invites, wedding sites, and social posts. Every guest who clicks is a new buyer you didn’t pay to reach.
Quick-To-Market Campaign Delivery
Custom proposal within 48 hours. We handle the creative collaboration and launch so your brand is in front of active shoppers faster than any other channel.
MyRegistry is ISO 27001 Certified!
The ISO 27001 certification is an internationally recognized standard that verifies an organization has implemented a robust Information Security Management System (ISMS), demonstrating our commitment to protecting sensitive data, including all partner campaign data and audience information.
What does that mean for our Advertising Partners?
MyRegistry adheres to industry-standard security best practices and is committed to protecting the confidentiality, integrity, and availability of all campaign performance data, audience insights, and partner information.
